MICHAEL MASSUCCO

Before the The Camp Tap existed Hydrapak and many other outdoor brands utilized a standard "off the shelf" Tap that is most commonly used on Beer kegs. This overlooked opportunity to improve upon a design that has been around forever was exciting. Form function and minimalism were the goals, and the Camp Tap delivered

The Expedition 8L water container is a compact and light storage solution. It features a wide-mouth, plug-n-play cap for easy pouring, a flexible webbing handle for effortless carrying, low profile daisy chain for lash points, and a freestanding design with dual baffles for stability. It can be collapsed to less than a ¼ of its filled size. Made of durable, abrasion- and water-proof nylon TPU-film, it is perfect for a hike or road trip.

reviews:

https://expeditionportal.com/field-tested-hydrapak/

Awards:

https://www.snewsnet.com/press-release/hydrapak-wins-coveted-ispo-award-2018-gold-title

The skyflask Speed combines the game changing speedfill cap with a unique, minimalist handtrap. this product has fast come standard equipment for Elite athletes . Here is a link to a quick summary of the design process

https://hydrapak.com/blogs/beyond-adventure/introducing-the-updated-skyflask-speed-series

Through beautiful use of materials and signature forms, These designs for SlingMedia carry a dynamic brand presence. Working together for years, spanning multiple product generations and types, a comprehensive design strategy has helped to propel SlingMedia into real-world success. Bold, iconic and unparalleled – the make-up of a market leader.

The Dell Studio Hybrid is a breath of fresh air in the personal computing market; an iconic take on what a PC can be. Designed in conjunction with Dell, the Studio Hybrid features an ultra-compact footprint, eco-conscious focus and a stylish shape – representing a new direction for Dell. A break from feature-focused thinking, the Studio Hybrid represents a consumer-centered approach where design, experience, sustainability and choice are paramount.

Designed in conjunction with Dell as a complete solution for schools, the Latitude 2100 is a multi-faceted product: an easy to administer, kid-friendly, rugged and affordable laptop. Defined by bright colors, a soft yet robust exterior, a graspable spine that doubles as a place for student nametags and an innovative activity light; the Latitude is changing student’s and teacher’s lives. A best seller and Dell’s first dedicated educational laptop, Latitude 2100 gives us a reason to wish we were back in grade school.

After 10+ years of working in consulting I took on a new challenge in a corporate environment developing accessories for one of the leaders in the smart phone industry, HTC. This experience has helped me to balance out my highly creative consulting background with a practical and highly detail oriented knowledge of product execution. This experience has allowed me to take ideas from concept sketch, materials and finishes specification, and tooling of production parts. Throughout this process collaboration with product planning, engineering, sales and marketing is maintained to ensure that the product meets all the requirements to be a successful and profitable product.

Sifteo Cubes are an ingenious new way to learn and play: bite-sized computers that are smart, connected and aware. Pile them, group them, sort them – the variations and type of gameplay is unlimited. For people of all ages, Cubes are innovative and dynamic, creating a new world of gaming and interaction possibilities. With Sifteo we developed an all-inclusive solution, from charging and storage to packaging, creating the future of play in the process.